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Should I change my Digital Marketing Strategy?

Maybe, it completely depends on the reason and the situation you want to change your digital marketing strategy. Every business does start with a marketing strategy, but it doesn't mean that you should follow it for eternity. There is a chance that you may lag behind your competitors for using the old digital marketing strategies. You have to adopt new techniques and tools to improve your brand awareness. Every reliable digital marketing agency does advice their clients for change in strategy at the best time for more reliable results. As they are experts, they know what and when to do the changes. Sometimes, you may start to implement a strategy. But you cannot wait for the long term to check for the results. If you wait too long it will result in a loss for you on two prospectives as in money and time. If you are working with an agency you may not know or understand why they are asking for a change in strategy. It seems tricky. If you get to know the reason why t...
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Why Digital Marketing services for a franchise?

Modern age business owners started showing interest in the new era of marketing strategies. The rapid evolvement of these strategies made other business holders curious. According to a survey, the transformation is beneficial for the business investors and the organizations can boost their sales with the perfect use of digital marketing services . Across the world, India is the second largest startup nation. These new startups have unique ideas and promises and do have an impact on the national business market. After realizing the digital marketing benefits, people are making use of it to bring profits to their ventures. For effective usage, it is necessary to have knowledge about marketing tools. If you fail to know about them, then it can end you up in a big mess. Franchise mostly fall into this mess. It can be either because of choosing the wrong methods or having zero knowledge about them. You need to be careful and prefer the one which can enhance your busines...

The ABC's OF Content Marketing With Pinterest

For long, pinning notes was all about putting up the sticky notes on your fridge, on your kitchen planner, or on the corkboard at your home. But today, pinning is the virtual activity where you can pin the images of your choice on the digital platform, ‘Pinterest’. Pinterest is probably the most less-used platform used for content marketing in the online world, and it does not seem to be on the strategy list of many online marketers either. Although it is the road less traveled, reports say that Pinterest does contribute appreciably towards bringing in potential web traffic. At a time when the popular notion of content marketing seemed limited to promoting blogs, articles, and other content-related stuff in a boring way, Pinterest took the bold step of lining up colorful boxes, more often called as pins. But still, it hasn’t gained much popularity because most of the popular marketing experts are either not present or are not very active on this platform. And, a few techno-ma...

Dynamic Landing Pages – What Are They & Why Use Them?

It is such a common sight to see Google popping up ads almost everywhere on the web, depending on your browsing behavior and interests. So, if you had carried out a search for bags, it is obvious that you are going to shown ads with bags and more bags. Your fetish for the bags may urge you to click on the ads, which will take you to a landing page with so much more to grab your attention. You tell your friends about the site and they browse to find nothing of what you told them about. Why is that? It’s because your clicking on the ad took you to a dynamic landing page and your friends will not find them while browsing from the website. Well, it is not a bait-click-and-run tactic, but a strategic way of bringing in more visitors. Basically, a dynamic landing page is a kind of personalized landing page on which the visitors see unique & relevant content that is created to offer a one-of-a-kind experience to the potential customer, which has been designed with great car...

Are Blogs Really Important For Your Website?

With the word about digital marketing spreading like wildfire, most of the companies are working towards improving their online presence and are implementing strategies that will help them expand in different ways, or at least not to sink down further. Every small store also seems to have a website now and, is blindly getting into the online marketing field. But, in reality, most of them don’t know how to utilize the website and the digital marketing services to their full potential. Furthermore, there is a lot of competition around, and the marketers find it difficult to meet up to the demands and expectations from the challenges. Of the various digital marketing strategies, blogging is probably one of the most trending methods that have been adopted by most businesses to make their online presence felt. Blogging short and relevant content is one easy way of connecting with people who are interested in your business, your company, and your services. A...

Why Could Instagram Be An Effective Social Marketing & Engagement Tool?

Since 2010, when Instagram made its grand debut on the social media platform, its popularity has been increasing steadily. After YouTube and Facebook, Instagram is the most used social media platform with more than 700 million active users using it. With so many users actively using Instagram all the time, it is the perfect marketing platform. It is considered one of the most engaging social media platforms for the audiences. Today marketing is all about being visually-appealing, attracting the user, and engaging them to become a customer. With Instagram proving to be successful in each of these steps, it is undoubtedly one of the strongest marketing tools. For the most part, 700 million monthly active users and 95 million photos & videos being posted almost every day, Instagram is one stop show for news, entertainment, products, services, etc. With a lot of interesting posts, people are looking forward to using this platform on a regular basis for motivation, sharing...