Since 2010, when
Instagram made its grand debut on the social media platform, its popularity has
been increasing steadily. After YouTube and Facebook, Instagram is the most
used social media platform with more than 700 million active users using it.
With so many users actively using Instagram all the time, it is the perfect
marketing platform. It is considered one of the most engaging social media
platforms for the audiences.
Today marketing is all
about being visually-appealing, attracting the user, and engaging them to
become a customer. With Instagram proving to be successful in each of these
steps, it is undoubtedly one of the strongest marketing tools. For the most
part, 700 million monthly active users and 95 million photos & videos being
posted almost every day, Instagram is one stop show for news, entertainment,
products, services, etc. With a lot of interesting posts, people are looking
forward to using this platform on a regular basis for motivation, sharing
personal experiences, promoting brands & products, and many other
inspirational activities.
Here’s why
Instagram could actually be a great social marketing & engagement tool for
companies that work to provide social media marketing agency services and
for the businesses that need a better online exposure.
· Far Reach – With almost 700
million active users and 95 million posts, it does not need much more proof
that Instagram is one of those powerful social media platforms. The last 2
years have seen so many people join the platform and use it actively that
Instagram has become an instant hit amongst the business promoters and digital
marketing companies. The very presence of so many people proves that there
are higher chances of people stumbling upon your brand and products on this
platform. At BOXFinity, one of best lead generation services agency in Hyderabad,
our techno-marketers work towards increasing your brand awareness with the aim
to enhance the customer reach, improve the web traffic, increase the number of
leads, and ultimately improve your business prospects.
· Make Use Of Your
Story – Instagram offers one of the most productive features, ‘My
Story’. The stories in Instagram are more like a puzzle in which every post
seems to seamlessly fit in like the right piece. Also, if you have already
built your followers on your page, it would be difficult to tag them with any
updates individually. That is when the stories come into the real play. When
you want to share something to all your followers without interrupting the flow
of your posts or without having the customers to search for your posts, putting
up the update on Instagram Stories is probably the best way to catch the user
attention.
· Better Interaction – One of the primary
reasons why people look to avail of social media marketing
services is to increase user interaction & engagement. Instagram
is a great platform for user interaction as it comes with quite a few benefits.
Apart from working on advocating your brand, promotion of products &
services on Instagram will increase the brand visibility, the product &
service likeability, the memorabilia, and the credibility of your business.
Although the successful interaction is not going to be an overnight process, it
will take time. But the positive results make the wait worth it every bit.
· User-Generated
Content – The pictures, images, videos, and other media content that have
already been created by the audience and are present on the social media
platform are called user-generated content. Instagram allows easy access to
this user-generated content through tags, hashtags, etc. People love to see
visually appealing stuff, and it is going to be great if the interaction &
conversion is by using content which you did not have to create at all. With
the visuals playing a major role in attracting the customers, Instagram is one
place where you can upload your images, videos, etc., use filters, and do
whatever you want to boost the marketing & customer interaction.
With more interesting
content coming up on it every day, Instagram has for sure established itself as
a bigger social media channel. The presence of your company or brand on
Instagram is going to influence your business goals, your audience, and your
business prospects, in a positive way. Although it may not bring in huge
revenue to your business from day one, Instagram is a great place to start
creating your brand awareness. At BOXFinity, one of the leading lead
generation services agency in Hyderabad, you can avail the online marketing
services on different social media channels that will boost your business
prospects in many ways.
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