For long, pinning notes was all about putting
up the sticky notes on your fridge, on your kitchen planner, or on the
corkboard at your home. But today, pinning is the virtual activity where you
can pin the images of your choice on the digital platform, ‘Pinterest’. Pinterest
is probably the most less-used platform used for content marketing in the
online world, and it does not seem to be on the strategy list of many online
marketers either. Although it is the road less traveled, reports say that
Pinterest does contribute appreciably towards bringing in potential web
traffic.
At a time when the popular notion of content
marketing seemed limited to promoting blogs, articles, and other content-related
stuff in a boring way, Pinterest took the bold step of lining up colorful
boxes, more often called as pins. But still, it hasn’t gained much popularity
because most of the popular marketing experts are either not present or are not
very active on this platform. And, a few techno-marketers feel that it may take
a lot of time to have the work running on Pinterest. On the contrary, Pinterest
has hit it big with the bloggers, and there are many who are literally making a
living out of it.
BOXFinity is a digital marketing agency in Hyderabad renowned for lead generation services,
where our teams work together to bring in the relevant traffic to your website
and improve your overall business prospects. If you are into content marketing
and are looking for a great place to start with apart from social media,
Pinterest could be a good choice. However, there are a few basics you should
know and which should be taken care of in order to see appreciable results. So,
before you start off with it, have a look at a few fundamentals you need to
know about content marketing on Pinterest.
1. Fill Out Your Complete Profile – This pointer is
not specifically aimed at Pinterest alone. It is essential to have your profile
filled in completely along with an in-detail Bio, a legitimate profile picture,
a gravatar wherever needed, a URL link wherever needed. Just creating an
account with your name on it is not going to help you a bit. If you don’t
provide any details about yourself, people are not going to trust you. So, for
people to know more, you will have to gather their trust by putting a proper
picture or your company’s logo, fill in a proper bio that gives information
about you, your company, or your work.
2. Put Pinterest-Compatible Images – Like every
platform, even Pinterest has its own image size and specifications. So, if you
want your content to be published on this platform, it is essential that you
put up an image of the right size for it to work well. Since Pinterest is a
network that works based on visual appeal, it is essential that your images
serve the purpose. If you put up awful images, it is not going to work out.
There are a lot of online tools like Canva that help in creating beautiful
images that are acceptable by Pinterest. Having a text overlay on the images
will not just help in getting more repins, but will also bring clicks driving
higher web traffic.
3. Connect Your Business – If you have a business website and
want it to work on Pinterest, you will have to connect your website with your
Pinterest account. Pinterest has different terms for business accounts and
personal accounts. With a business account, you can easily track all the
analytics of your pins and Pinterest activities. By connecting this business
account with your website, the profile picture that you add will be displayed
on every pin of yours.
4. Choose The Right Pins – Enabling rich pins will give you an
opportunity to add a lot more information about you, your business, and your
pins. When the rich pins are enabled, all the pins from your website will carry
all this information in all your pins. Broadly, there are 4 different types of
rich pins in Pinterest – Article pins, Product pins, App Install pins, &
Recipe pins. Most of the bloggers prefer the article pins which allow providing
more information about your website, the author, etc.
5. Search The Right Way – Although Pinterest is considered to
be a social networking platform, it doubles up like a search engine many times.
Search terms & phrases are typed to search for information and the Smart
Feed feature will decide on what relevant information should be shown to the
user. The show results will depend majorly on your interests, the people you
are following, the topics you are following, and such related content. It is
best to use the keywords that are simple and describe well about your board.
Pinterest is a place where there is rare or
absolutely no communication. Although there has been an exponential rise in the
number of users, content marketing on Pinterest still needs to gain a lot of
exposure. Following the above tips along with putting up a Pinterest share
button, using a proper Pinterest username, putting a keyword rich description
in your image’s ALT description, and a lot more such things could help you
establish a stronger base on Pinterest. At BOXFinity, we work with expert content writers in Hyderabad who will
create unique and engaging content, and our techno-marketers will strategize to
help build exposure and bring in web traffic. So, get started to generate
traffic for your website from Pinterest.
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