For long, pinning notes was all about putting up the sticky notes on your fridge, on your kitchen planner, or on the corkboard at your home. But today, pinning is the virtual activity where you can pin the images of your choice on the digital platform, ‘Pinterest’. Pinterest is probably the most less-used platform used for content marketing in the online world, and it does not seem to be on the strategy list of many online marketers either. Although it is the road less traveled, reports say that Pinterest does contribute appreciably towards bringing in potential web traffic. At a time when the popular notion of content marketing seemed limited to promoting blogs, articles, and other content-related stuff in a boring way, Pinterest took the bold step of lining up colorful boxes, more often called as pins. But still, it hasn’t gained much popularity because most of the popular marketing experts are either not present or are not very active on this platform. And, a few techno-ma...