10 Foremost Mistakes To Ward Off With Your Local SEO Strategies

SEO is the backbone for the promotion and marketing of your website, which when done in the right way will boost the search engine rankings of your website, and if done wrong, will sink the SEO rankings. Getting assistance from a reputable SEO Company will help to a great extent in improving and maintaining a decent SEO ranking. According to the survey reports, half of the traffic to a website comes from the local traffic and so, improving your local SEO strategies is important.

Making mistakes is very human. However, you need to be careful and try not to make errors that may adversely affect the SEO rankings, the overall website, and its business prospects. At BOXFinity, a digital marketing agency in Hyderabad, India, our SEO experts strive to enhance your website’s SEO rankings and, in turn, improve your business prospects & revenue. In this article, we give a brief idea of the top 10 mistakes which you should avoid with the local SEO so that your rankings do not nosedive.

1.   Declare You Business Listing – Creating a business listing page on Google for your company is as important as naming your company. Google identifies your company’s existence only when you create a business listing page for your company. The information which you give regarding the company’s services, selecting the appropriate category, etc., will help Google to rank your website accordingly. Also, it is important that you create and verify your ‘My Business Page’ on Google so that no one else edits your page later.

2.   Avoid Duplicate Listings – Google really does not like it when your company has duplicate listings in its search. Although Google has a vast record of resources, having duplicate content regarding your company data and a duplicate business listing will have Google analyzing the same data twice and storing duplicate information. It is a waste of resources like Google storage and time. Presence of duplicate listings could affect your SEO rankings. So, it is better to contact Google and ask them to pull down one of the pages.

3.  Neglecting SEO Factors – Although the overall SEO is important, it seems essential to focus more on the local SEO. The factors that influence SEO are the ones that may adversely affect it. SEO factors like domain authority, backlinks generation, and CTR are important for the website ranking. So, they should be adjusted to improve and maintain the SEO rankings.

4.   A Bad Mobile Site – People nowadays use their mobiles to browse more through searches when compared to using a desktop. So, your company website should be responsive for mobile browsing and the SEO should ease the mobile viewability of the website. Recent updates have urged Google to start indexing the mobile website primarily as its analysis will be used for the ranking purposes. So, it is important that your website is mobile-optimized and responsive.

5.   Wrong NAP Info – NAP information includes the – Name, Address, Phone number details of your website. It is one of the essential core metrics that is used by Google to rank your website on the search engine page. It is important that your NAP info is consistent across all the sites as Google will cross-refer it on the Google My Business Page, Yelp pages, Yellow Pages, etc., and check the authenticity of the information. If you give inaccurate or wrong NAP info anywhere, then it may affect your website SEO rankings. Having a consistent and accurate NAP will not just improve your SEO rankings, but will also influence the sales and business prospects.

6.  Missing Info – It is important that you update all the information including the contact information. It is important that the information is updated in the form of text and not as an image so that Google can read and verify the info accurately. Entering wrong information and missing out on updating any info will lead to your website losing credibility on the Google search engine, affecting the SEO rankings.

7.  Lack Of Citations – A citation is nothing but the referral of your NAP on some other website. Although maintaining the consistency and accuracy of the NAP info is important, it is equally important to have the right citations. There are high chances that with the idea of maintaining consistency, you are missing out on the essential citations which may lead to the hampering of your SEO ranking on Google.

8.   No SMM – SMM, or otherwise known as the – Social Media Marketing has become one of the most important platforms for promoting your business. Social media is capable of creating a buzz about your business on a wider range than the other marketing strategies. Providing quality and relevant content for regular social media activity will help in providing the signals for Google to rank your website to a great extent.

9.   Client Reviews – When your work is good, your clients are sure to appreciate it. Reach out to your previous clients and request them to leave good reviews regarding your work on your business listing page. When the reviews are positive, there will be more traffic to your website. Also, having high quality and high quantity of reviews on your business listing page will contribute a lot towards the local ranking factors, which will, in turn, improve your SEO ranking.

10. Omitting Negative Factors – As much as the positively influencing factors are important for balancing and improving the SEO ranking, the negative factors should also be considered and analyzed as they also affect the SEO ranking. Factors like an incorrect NAP, malware on the website, the wrong category for business listing, negative reviews, etc., are examples of the negative ranking factors. These factors should not be ignored and must be analyzed well so as to improve the local SEO rankings.

Getting the perfect local search engine optimization for your website is a work of art, and not everyone does it the right way. At BOXFinity, we offer best SEOservices that will help in enhancing your website’s search engine rankings, your business prospects, and its revenue.